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Sense Of Place North Carolina: Merge Records

Co-founders Laura Ballance and Mac McCaughan discuss their label's rise.
On World Cafe's Sense Of Place trip to North Carolina, we discussed the DIY beginnings and subsequent growth of Durham, N.C.'s Merge Records with co-founders Laura Ballance and Mac McCaughan. Founded in 1989 as a way to release their band Superchunk's music — and, later, albums by their friends — the label has become a powerhouse thanks in part to artists like Spoon and Arcade Fire.

HEAR THIS COMPLETE SESSION AND MORE ON NPR MUSIC HERE

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